[{"_1":2,"_3":-5,"_4":-5},"loaderData",{"_5":6,"_7":8},"actionData","errors","en",{"_9":5,"_102":103},"en.categoria",{"_9":5,"_10":11,"_12":13,"_14":15,"_16":17,"_18":19},"locale","slug","gestao","nome","Management","artigos",[48,49],"idiomas",[46,5,47],"textos",{"_20":21,"_22":23,"_24":25,"_26":27,"_28":29,"_30":31,"_32":33,"_34":35,"_36":37,"_38":39,"_40":41},"meta",{"_42":43,"_44":45},"titulo","Articles","eyebrow","All writings","categoriaTitulo","Category","tagTitulo","Tag","paginaAtual","Page {atual} of {total}","anterior","Previous","proxima","Next","contagem","{quantidade} article(s)","descricaoCategoria","{quantidade} article(s) published in the {nome} category.","descricaoTag","{quantidade} article(s) published tagged {nome}.","title","Articles — Kaique Oli","description","All published articles.","pt-BR","es",{"_50":83,"_52":84,"_9":5,"_10":85,"_22":86,"_56":87,"_58":88,"_60":89,"_62":63,"_64":90,"_66":67,"_68":-5,"_69":-5,"_70":86,"_71":87,"_72":91,"_74":92,"_76":93},{"_50":51,"_52":53,"_9":5,"_10":54,"_22":55,"_56":57,"_58":59,"_60":61,"_62":63,"_64":65,"_66":67,"_68":-5,"_69":-5,"_70":55,"_71":57,"_72":73,"_74":75,"_76":77},"id","b7c44d49-bbbe-4230-bde5-ab8d0deb4b31","chave","exemplo-artigo-seis","example-article-six","[EXAMPLE] Writing to decide better","resumo","Example text about using writing as a decision tool, not a communication one.","conteudoHtml","

Example article.

Most of the value of writing a decision down shows up before anyone reads it. The flaw in the reasoning appears in the paragraph that will not close.

A format that works

Context: what is true today
Decision: what will be done
Alternatives: what was discarded, and why
Reversibility: what it costs to go back

\n","conteudoTexto","Example article. Most of the value of writing a decision down shows up before anyone reads it. The flaw in the reasoning appears in the paragraph that will not close. - Context: what is true today - Decision: what will be done - Alternatives: what was discarded, and why - Reversibility: what it costs to go back","minutosDeLeitura",1,"publicadoEm","2026-07-18T16:41:39.648504+00:00","destaque",false,"capa","capaAlt","seoTitulo","seoDescricao","categoria",{"_50":82,"_10":11,"_12":13},"tags",[],"traducoes",[78,79,80],{"_9":46,"_10":53},{"_9":5,"_10":54},{"_9":47,"_10":81},"ejemplo-articulo-seis","13edddd1-6c64-4579-b305-d5e76c629553","3b084451-b386-43af-b996-a8bb1a5b5e4a","exemplo-artigo-quatro","example-article-four","[EXAMPLE] When the process becomes the product","Example text about the moment routine starts to be worth more than the deliverable.","

Example article. It exists so the listing has volume before the real content.

Every good team reaches a point where the way of working is worth more than any single delivery.

Three signs

the same decision is not argued twice
a new person ships in the first week
the result does not depend on who was on call

\n","Example article. It exists so the listing has volume before the real content. Every good team reaches a point where the way of working is worth more than any single delivery. 1. the same decision is not argued twice 2. a new person ships in the first week 3. the result does not depend on who was on call","2026-08-10T16:41:39.648504+00:00",{"_50":82,"_10":11,"_12":13},[98],[94,95,96],{"_9":46,"_10":84},{"_9":5,"_10":85},{"_9":47,"_10":97},"ejemplo-articulo-cuatro",{"_50":99,"_10":100,"_12":101},"e3e30ca5-a3c9-47b0-acec-a27b7fee6a4a","disciplina","Discipline","dictionary",{"_104":105,"_106":107,"_108":109,"_110":111,"_112":113,"_114":115,"_116":117,"_118":119,"_120":121,"_122":123,"_124":125,"_126":127},"arquivo",{"_20":435,"_24":254,"_22":436,"_130":437},"artigo",{"_425":426,"_64":427,"_428":429,"_72":27,"_74":430,"_431":432,"_433":434},"busca",{"_20":411,"_24":255,"_22":255,"_130":412,"_413":414,"_415":416,"_417":418,"_419":420,"_421":422},"common",{"_314":315,"_316":317,"_318":319,"_320":321,"_322":323,"_324":325,"_326":327,"_328":329},"home",{"_20":284,"_24":248,"_22":285,"_130":286,"_66":287,"_288":289,"_290":291,"_292":293,"_122":294,"_295":296,"_297":298,"_299":300},"laboratorio",{"_20":271,"_24":253,"_22":253,"_130":272,"_273":274,"_36":275,"_276":277,"_220":278,"_222":279},"listagem",{"_20":270,"_22":23,"_24":25,"_26":27,"_28":29,"_30":31,"_32":33,"_34":35,"_36":37,"_38":39,"_40":41},"livros",{"_20":256,"_24":257,"_22":252,"_130":258,"_259":260,"_261":262,"_263":264,"_36":265,"_220":266,"_222":267},"navigation",{"_240":241,"_242":243,"_244":245},"notas",{"_20":226,"_24":227,"_22":227,"_130":228,"_36":229,"_230":231,"_220":232,"_222":233,"_234":235},"projetos",{"_20":209,"_24":210,"_22":211,"_130":212,"_213":214,"_215":216,"_217":218,"_36":219,"_220":221,"_222":223},"sobre",{"_20":128,"_24":129,"_22":129,"_130":131,"_132":133,"_134":135,"_136":137,"_138":139},{"_42":207,"_44":208},"About","lede","A little about me, the path so far and what makes me write.","apresentacao",{"_22":201,"_202":203,"_169":204,"_205":206},"trajetoria",{"_22":177,"_178":179},"pilares",{"_22":158,"_159":160},"contato",{"_22":140,"_130":141,"_142":143},"Say hello","Find me here.","canais",{"_144":145,"_146":147,"_148":149},"site",{"_150":156,"_152":157},"links",{"_150":154,"_152":155},"email",{"_150":151,"_152":153},"rotulo","Email","valor","kaique.oli@hotmail.com","Links","links.kaiqueoli.com","Personal site","kaiqueoli.com","What I work on","itens",{"_161":162,"_11":163,"_164":165,"_166":167},"estrategia",{"_22":175,"_169":176},{"_22":173,"_169":174},"capital",{"_22":171,"_169":172},"conteudo",{"_22":168,"_169":170},"Writing","texto","I write about what I learn at work, so the learning circulates.","Requirements","I gather requirements, write functional specs and run feasibility analysis with ROI before anyone builds.","Data","I extract in SQL, build indicators and turn loose numbers into dashboards that back decisions.","Process","I map, document and optimise workflows — including the diagrams nobody enjoys drawing.","Path","marcos",{"_180":181,"_182":183,"_184":185,"_186":187},"inicio",{"_188":198,"_22":199,"_169":200},"primeiros-projetos",{"_188":195,"_22":196,"_169":197},"consolidacao",{"_188":192,"_22":193,"_169":194},"atualidade",{"_188":189,"_22":190,"_169":191},"periodo","Today","Process, data and decisions","Business analyst at Grupo Skytech and studying Business Administration at FECAP, finishing in 2026.","2024","Sales Ops","Junior analyst in Sales Operations: commercial targets, KPIs, forecasting, seasonality and market share.","2023","Data as routine","Administrative assistant at Grupo Skytech, building reports and dashboards in Excel to support decisions.","2022 — 2023","Communication and market","Technical degree in Advertising at Senac Sao Paulo: campaign planning, market research and audience analysis.","Kaique Oli","descritor","Consultoria & Investimentos","I am a business analyst at Grupo Skytech. 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Transparency, learning and outcome.","lista","Projects","atualizacoes","Latest updates","verTodas","See all","{quantidade} projects","vazio","There are no projects yet.","vazioAjuda","The first published project will show up here.","Builds — Kaique Oli","Products and projects built in the open.",{"_42":239,"_44":228},"Notes","Short thoughts, quick lessons and points worth remembering.","{quantidade} notes","filtro",{"_150":236,"_237":238},"There are no notes yet.","The first published note will show up here.","vazioFiltro","No notes under this filter.","Filter by kind","todas","Recent","Notes — Kaique Oli","secoes",{"_14":23,"_122":227,"_118":252,"_124":211,"_114":253,"_126":129,"_104":254,"_108":255},"menu",{"_249":250,"_150":251},"ecosystem",{"_246":156,"_146":154,"_247":248},"personal","blog","Blog","abrir","Menu","Blog sections","Books","Labs","Archive","Search",{"_42":268,"_44":269},"Reading","Books I am reading, have read and recommend. 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No sign-up, no e-mail, no tracking.","acao","Subscribe via RSS","What I am reading","See all books","What I am building","See all projects","Recent notes","See all notes","Blog — Kaique Oli","Articles on strategy, management and investments.","brand",{"_409":410,"_247":248},"theme",{"_402":404,"_405":406,"_407":408},"language",{"_402":403},"actions",{"_385":386,"_387":388,"_389":390,"_391":392,"_393":394,"_395":396,"_397":255,"_398":399,"_400":401},"states",{"_377":378,"_379":380,"_381":382,"_383":384},"a11y",{"_359":360,"_361":362,"_363":364,"_365":366,"_367":368,"_369":370,"_371":372,"_373":374,"_375":376},"footer",{"_355":356,"_244":357,"_358":305},"entradas",{"_330":331,"_332":333,"_334":335,"_336":337,"_338":339,"_340":341,"_249":342,"_343":280},"livro",{"_350":260,"_351":352,"_353":354},"projeto",{"_344":345,"_346":347,"_348":349},"progresso","{valor}% complete","progressoRotulo","Progress","avaliacao","{nota} of 5","porAutor","by {autor}","Open","semDestino","in_progress","In progress","launched","Shipped","archived","Archived","reading","read","Read","wishlist","To read","quote","Brands that last are built with discipline, clarity and time.","Ecosystem","feed","skipToContent","Skip to content","mainNav","Main navigation","externalLink","opens in a new tab","articleList","Article list","noteList","Note list","bookList","Book list","projectList","Project list","labList","Experiment list","sectionNav","Section navigation","loading","Loading","empty","No posts yet.","emptyHint","The first article will appear here once published.","error","Could not load.","share","Share","copyLink","Copy link","copied","Link copied","readMore","Read the article","back","Back to start","retry","Try again","search","options","Options","closeOptions","Close options","label","Language","Theme","toLight","Switch to light theme","toDark","Switch to dark theme","descriptor","Consulting & Investments",{"_42":423,"_44":424},"Search runs in your browser. Nothing is sent anywhere.","campo","Search the articles","placeholder","Type a word","resultados","{quantidade} result(s) for “{termo}”","semResultados","No articles found for “{termo}”.","digiteAlgo","Type something to start.","Search — Kaique Oli","Search the articles.","tempoLeitura","{minutos} min read","Published on","relacionados","Read next","Tags","voltar","All articles","compartilhar","Share this article",{"_42":438,"_44":439},"Everything written","Articles organised by year of publication.","Archive — Kaique Oli","All articles by year."]