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Strategy

Example text. Postponing a choice is also a choice, and it charges.

This is an example article. Delete it when you publish the real piece.

Keeping options open looks like prudence. It usually is not: it moves a cost into the future that is already being paid in the present, as divided attention.

What you pay without noticing

  • every live option takes up room in someone head
  • every live option blocks a commitment that would compound
  • every live option delays the learning that only follows a choice

Deciding early and wrong tends to cost less than deciding late and right.

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