[{"_1":2,"_3":-5,"_4":-5},"loaderData",{"_5":6,"_7":8},"actionData","errors","en",{"_9":5,"_109":110},"en.categoria",{"_9":5,"_10":11,"_12":13,"_14":15,"_16":17,"_18":19},"locale","slug","estrategia","nome","Strategy","artigos",[48,49],"idiomas",[46,5,47],"textos",{"_20":21,"_22":23,"_24":25,"_26":27,"_28":29,"_30":31,"_32":33,"_34":35,"_36":37,"_38":39,"_40":41},"meta",{"_42":43,"_44":45},"titulo","Articles","eyebrow","All writings","categoriaTitulo","Category","tagTitulo","Tag","paginaAtual","Page {atual} of {total}","anterior","Previous","proxima","Next","contagem","{quantidade} article(s)","descricaoCategoria","{quantidade} article(s) published in the {nome} category.","descricaoTag","{quantidade} article(s) published tagged {nome}.","title","Articles — Kaique Oli","description","All published articles.","pt-BR","es",{"_50":91,"_52":92,"_9":5,"_10":93,"_22":94,"_56":95,"_58":96,"_60":97,"_62":63,"_64":98,"_66":99,"_68":-5,"_69":-5,"_70":94,"_71":95,"_72":100,"_74":101,"_76":102},{"_50":51,"_52":53,"_9":5,"_10":54,"_22":55,"_56":57,"_58":59,"_60":61,"_62":63,"_64":65,"_66":67,"_68":-5,"_69":-5,"_70":55,"_71":57,"_72":73,"_74":75,"_76":77},"id","f309edaa-9138-41a2-ba53-dea1c70da061","chave","exemplo-publicado-um","example-published-one","[EXAMPLE] Structures that last","resumo","Example text. Delete this post when you publish your first real article.","conteudoHtml","

This is an example article. It exists so you can see how the blog behaves before writing the first real piece.

A subheading

The article body uses the brand editorial typography, with a measure between 62 and 72 characters.

\n
A quote looks like this.
\n

Delete this example from /admin.

\n","conteudoTexto","This is an example article. It exists so you can see how the blog behaves before writing the first real piece. The article body uses the brand editorial typography, with a measure between 62 and 72 characters. A quote looks like this. Delete this example from /admin.","minutosDeLeitura",1,"publicadoEm","2026-08-14T18:21:24.159466+00:00","destaque",true,"capa","capaAlt","seoTitulo","seoDescricao","categoria",{"_50":90,"_10":11,"_12":13},"tags",[82,83],"traducoes",[78,79,80],{"_9":46,"_10":53},{"_9":5,"_10":54},{"_9":47,"_10":81},"ejemplo-publicado-uno",{"_50":87,"_10":88,"_12":89},{"_50":84,"_10":85,"_12":86},"4fd19219-0762-43bf-b0fa-36b2cf61e3e2","longo-prazo","Long term","e3e30ca5-a3c9-47b0-acec-a27b7fee6a4a","disciplina","Discipline","e9e2bee3-17ba-4aac-a3b7-1df4bd787b2a","90176fee-82ec-40c2-ab8e-1736016d30cc","exemplo-artigo-tres","example-article-three","[EXAMPLE] The cost of keeping options open","Example text. Postponing a choice is also a choice, and it charges.","

This is an example article. Delete it when you publish the real piece.

Keeping options open looks like prudence. It usually is not: it moves a cost into the future that is already being paid in the present, as divided attention.

What you pay without noticing

every live option takes up room in someone head
every live option blocks a commitment that would compound
every live option delays the learning that only follows a choice

\n
Deciding early and wrong tends to cost less than deciding late and right.
\n

\n","This is an example article. Delete it when you publish the real piece. Keeping options open looks like prudence. It usually is not: it moves a cost into the future that is already being paid in the present, as divided attention. - every live option takes up room in someone head - every live option blocks a commitment that would compound - every live option delays the learning that only follows a choice Deciding early and wrong tends to cost less than deciding late and right.","2026-08-17T16:41:39.648504+00:00",false,{"_50":90,"_10":11,"_12":13},[107,108],[103,104,105],{"_9":46,"_10":92},{"_9":5,"_10":93},{"_9":47,"_10":106},"ejemplo-articulo-tres",{"_50":87,"_10":88,"_12":89},{"_50":84,"_10":85,"_12":86},"dictionary",{"_111":112,"_113":114,"_115":116,"_117":118,"_119":120,"_121":122,"_123":124,"_125":126,"_127":128,"_129":130,"_131":132,"_133":134},"arquivo",{"_20":451,"_24":262,"_22":452,"_137":453},"artigo",{"_441":442,"_64":443,"_444":445,"_72":27,"_74":446,"_447":448,"_449":450},"busca",{"_20":427,"_24":263,"_22":263,"_137":428,"_429":430,"_431":432,"_433":434,"_435":436,"_437":438},"common",{"_322":323,"_324":325,"_326":327,"_328":329,"_330":331,"_332":333,"_334":335,"_336":337},"home",{"_20":292,"_24":255,"_22":293,"_137":294,"_66":295,"_296":297,"_298":299,"_300":301,"_129":302,"_303":304,"_305":306,"_307":308},"laboratorio",{"_20":279,"_24":261,"_22":261,"_137":280,"_281":282,"_36":283,"_284":285,"_227":286,"_229":287},"listagem",{"_20":278,"_22":23,"_24":25,"_26":27,"_28":29,"_30":31,"_32":33,"_34":35,"_36":37,"_38":39,"_40":41},"livros",{"_20":264,"_24":265,"_22":260,"_137":266,"_267":268,"_269":270,"_271":272,"_36":273,"_227":274,"_229":275},"navigation",{"_247":248,"_249":250,"_251":252},"notas",{"_20":233,"_24":234,"_22":234,"_137":235,"_36":236,"_237":238,"_227":239,"_229":240,"_241":242},"projetos",{"_20":216,"_24":217,"_22":218,"_137":219,"_220":221,"_222":223,"_224":225,"_36":226,"_227":228,"_229":230},"sobre",{"_20":135,"_24":136,"_22":136,"_137":138,"_139":140,"_141":142,"_143":144,"_145":146},{"_42":214,"_44":215},"About","lede","A little about me, the path so far and what makes me write.","apresentacao",{"_22":208,"_209":210,"_176":211,"_212":213},"trajetoria",{"_22":184,"_185":186},"pilares",{"_22":165,"_166":167},"contato",{"_22":147,"_137":148,"_149":150},"Say hello","Find me here.","canais",{"_151":152,"_153":154,"_155":156},"site",{"_157":163,"_159":164},"links",{"_157":161,"_159":162},"email",{"_157":158,"_159":160},"rotulo","Email","valor","kaique.oli@hotmail.com","Links","links.kaiqueoli.com","Personal site","kaiqueoli.com","What I work on","itens",{"_11":168,"_169":170,"_171":172,"_173":174},{"_22":182,"_176":183},"gestao",{"_22":180,"_176":181},"capital",{"_22":178,"_176":179},"conteudo",{"_22":175,"_176":177},"Writing","texto","I write about what I learn at work, so the learning circulates.","Requirements","I gather requirements, write functional specs and run feasibility analysis with ROI before anyone builds.","Data","I extract in SQL, build indicators and turn loose numbers into dashboards that back decisions.","Process","I map, document and optimise workflows — including the diagrams nobody enjoys drawing.","Path","marcos",{"_187":188,"_189":190,"_191":192,"_193":194},"inicio",{"_195":205,"_22":206,"_176":207},"primeiros-projetos",{"_195":202,"_22":203,"_176":204},"consolidacao",{"_195":199,"_22":200,"_176":201},"atualidade",{"_195":196,"_22":197,"_176":198},"periodo","Today","Process, data and decisions","Business analyst at Grupo Skytech and studying Business Administration at FECAP, finishing in 2026.","2024","Sales Ops","Junior analyst in Sales Operations: commercial targets, KPIs, forecasting, seasonality and market share.","2023","Data as routine","Administrative assistant at Grupo Skytech, building reports and dashboards in Excel to support decisions.","2022 — 2023","Communication and market","Technical degree in Advertising at Senac Sao Paulo: campaign planning, market research and audience analysis.","Kaique Oli","descritor","Consultoria & Investimentos","I am a business analyst at Grupo Skytech. 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Transparency, learning and outcome.","lista","Projects","atualizacoes","Latest updates","verTodas","See all","{quantidade} projects","vazio","There are no projects yet.","vazioAjuda","The first published project will show up here.","Builds — Kaique Oli","Products and projects built in the open.",{"_42":246,"_44":235},"Notes","Short thoughts, quick lessons and points worth remembering.","{quantidade} notes","filtro",{"_157":243,"_244":245},"There are no notes yet.","The first published note will show up here.","vazioFiltro","No notes under this filter.","Filter by kind","todas","Recent","Notes — Kaique Oli","secoes",{"_14":23,"_129":234,"_125":260,"_131":218,"_121":261,"_133":136,"_111":262,"_115":263},"menu",{"_256":257,"_157":258,"_187":259},"ecosystem",{"_253":163,"_153":161,"_254":255},"personal","blog","Blog","abrir","Menu","Blog sections","Home","Books","Labs","Archive","Search",{"_42":276,"_44":277},"Reading","Books I am reading, have read and recommend. 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No sign-up, no e-mail, no tracking.","acao","Subscribe via RSS","What I am reading","See all books","What I am building","See all projects","Recent notes","See all notes","Blog — Kaique Oli","Articles on strategy, management and investments.","brand",{"_423":424,"_254":255,"_425":426},"theme",{"_416":418,"_419":420,"_421":422},"language",{"_416":417},"actions",{"_399":400,"_401":402,"_403":404,"_405":406,"_407":408,"_409":410,"_411":263,"_412":413,"_414":415},"states",{"_391":392,"_393":394,"_395":396,"_397":398},"a11y",{"_373":374,"_375":376,"_377":378,"_379":380,"_381":382,"_383":384,"_385":386,"_387":388,"_389":390},"footer",{"_363":364,"_251":365,"_366":313,"_367":368,"_369":370,"_371":372},"entradas",{"_338":339,"_340":341,"_342":343,"_344":345,"_346":347,"_348":349,"_256":350,"_351":288},"livro",{"_358":268,"_359":360,"_361":362},"projeto",{"_352":353,"_354":355,"_356":357},"progresso","{valor}% complete","progressoRotulo","Progress","avaliacao","{nota} of 5","porAutor","by {autor}","Open","semDestino","in_progress","In progress","launched","Shipped","archived","Archived","reading","read","Read","wishlist","To read","quote","Brands that last are built with discipline, clarity and time.","Ecosystem","feed","contact","Get in touch","sitemap","Site map","rights","all rights reserved","skipToContent","Skip to content","mainNav","Main navigation","externalLink","opens in a new tab","articleList","Article list","noteList","Note list","bookList","Book list","projectList","Project list","labList","Experiment list","sectionNav","Section navigation","loading","Loading","empty","No posts yet.","emptyHint","The first article will appear here once published.","error","Could not load.","share","Share","copyLink","Copy link","copied","Link copied","readMore","Read the article","back","Back to start","retry","Try again","search","options","Options","closeOptions","Close options","label","Language","Theme","toLight","Switch to light theme","toDark","Switch to dark theme","descriptor","Consulting & Investments","intro","Business analyst. I work with processes, data and the decisions that come out of them.",{"_42":439,"_44":440},"Search runs in your browser. Nothing is sent anywhere.","campo","Search the articles","placeholder","Type a word","resultados","{quantidade} result(s) for “{termo}”","semResultados","No articles found for “{termo}”.","digiteAlgo","Type something to start.","Search — Kaique Oli","Search the articles.","tempoLeitura","{minutos} min read","Published on","relacionados","Read next","Tags","voltar","All articles","compartilhar","Share this article",{"_42":454,"_44":455},"Everything written","Articles organised by year of publication.","Archive — Kaique Oli","All articles by year."]